{"id":10895,"date":"2026-07-10T23:58:29","date_gmt":"2026-07-10T23:58:29","guid":{"rendered":"https:\/\/news.skhynix.com\/?p=10895"},"modified":"2026-07-16T07:49:57","modified_gmt":"2026-07-16T07:49:57","slug":"celebrating-adr-trading","status":"publish","type":"post","link":"https:\/\/news.skhynix.com\/en\/celebrating-adr-trading\/","title":{"rendered":"SK hynix lights up the heart of New York with its brand, highlighting technology that preserves beautiful memories"},"content":{"rendered":"
\u25aa Times Square roadblock campaign amplifies SK hynix\u2019s Nasdaq ADR trading debut
\n\u25aa Brand film connects the dual meaning of \u201cmemory\u201d with meaningful moments in everyday life
\n\u25aa Anamorphic*<\/span> 3D HBM visuals highlight SK hynix\u2019s AI memory leadership <\/strong><\/div>\n
<\/div>\n

NEW YORK, July 10, 2026<\/strong> \u2014 Major digital screens across Times Square were filled with SK hynix\u2019s brand vision as the company marked the trading debut of its American depositary receipt, or ADR,*<\/span> on Nasdaq.*<\/span><\/p>\n

SK hynix launched a brand campaign across Times Square on July 10 to commemorate the Nasdaq trading debut of its ADR. The campaign was designed to signal the company\u2019s entry into global capital markets and translate the ADR milestone into a powerful visual moment for global audiences.<\/p>\n

* <\/span>Anamorphic Media art: A visual technique that uses perspective-based distortion to create the illusion of three-dimensional depth and objects appearing to extend beyond the screen when viewed from a specific angle.<\/div>\n
* <\/span>American depositary receipt (ADR): A security that allows shares of a non-U.S. company to be traded in the U.S. market. In general, a company deposits its local shares with a U.S. depositary institution, which then issues securities that can be bought and sold in the U.S. market.
\n* <\/span>Nasdaq: A leading U.S. electronic stock exchange where many global technology and growth companies are listed.<\/div>\n
<\/div>\n
\n
\n
<\/div>\n

A combination of humanity\u2019s \u2018beautiful memories\u2019 and \u2018technology,\u2019 depicted through immersive visuals.<\/h3>\n
<\/div>\n<\/div>\n<\/div>\n

\"\"<\/p>\n

\u25b2SK hynix\u2019s brand campaign celebrating its ADR trading debut appeared on digital screens in Times Square, New York.<\/p>\n

Against the bright media screens of Times Square, the SK hynix logo appeared with the message \u201cNow on Nasdaq,\u201d drawing the attention of visitors in one of the world\u2019s most recognizable public spaces.<\/p>\n

The accompanying 30-second brand film was built around the dual meaning of \u201cmemory\u201d \u2014 memory as semiconductor technology and memory as human recollection. Through a series of meaningful life moments framed within luminous visuals, the film intuitively shows how memory semiconductors, a core foundation of AI infrastructure, do more than just advance technology \u2014 they help preserve the meaningful memories that shape people\u2019s lives. The campaign also served as a metaphor for the role of memory semiconductors in the AI infrastructure era. As a critical foundation of AI systems, memory technology helps enable the next leap in computing while continuing to support the creation of new experiences and meaningful moments.<\/p>\n

\"\"<\/p>\n

\u25b2The brand film visually expressed the dual meaning of \u201cmemory\u201das both a semiconductor technology and a human experience.<\/p>\n

<\/div>\n
\n
\n
<\/div>\n

HBM comes to life through anamorphic 3D visuals<\/h3>\n
<\/div>\n<\/div>\n<\/div>\n

A key highlight of the campaign was an anamorphic 3D display in Times Square.<\/p>\n

SK hynix\u2019s HBM, one of the company\u2019s flagship high-performance AI memory products, was brought to life through dynamic 3D motion graphics that appeared to extend beyond the screen. The vivid visual effect captured the attention of passersby and underscored SK hynix\u2019s position as a leader in the global AI memory market.<\/p>\n

\"\"<\/p>\n

\u25b2SK hynix\u2019s HBM was brought to life through anamorphic 3D visuals on a Times Square digital screen.<\/p>\n

On the day of the event, the campaign ran as a roadblock-style*<\/span> media takeover across more than 40 major digital screens in Times Square for approximately one hour, from 9:30 a.m. to 10:30 a.m. Starting with this campaign, SK hynix will continue to showcase its Nasdaq ADR trading debut and AI memory vision for four days, from July 10 to July 13, across key displays including One Times Square, Nasdaq MarketSite, the Midtown Financial screen, and more billboards.<\/p>\n

* <\/span>Roadblock: An advertising method in which multiple media placements in a defined area are secured at the same time to maximize visibility and create a concentrated brand presence.<\/div>\n
<\/div>\n
\n
\n
<\/div>\n

Nasdaq opening bell marks ADR trading debut<\/h3>\n
<\/div>\n<\/div>\n<\/div>\n

On the same day, SK hynix also participated in the Nasdaq opening bell ceremony at Nasdaq MarketSite in New York to commemorate the trading debut of its ADR. Both SK hynix executives and Nasdaq officials attended the ceremony.<\/p>\n

\"\"<\/p>\n

\u25b2SK hynix participated in the Nasdaq opening bell ceremony to commemorate the trading debut of its ADR. \u00a9 Nasdaq, Inc. 2026<\/p>\n

\u201cThis Times Square campaign introduced SK hynix\u2019s Nasdaq ADR trading debut to global markets while intuitively showing the future that memory, a core technology of the AI era, can help create,\u201d SK hynix said. \u201cBuilding on our differentiated AI memory technologies, we will continue working closely with global customers, investors, and industry partners to pave the way for new possibilities for AI infrastructure.\u201d<\/p>\n

As demand for AI semiconductors and data centers accelerates, SK hynix is expanding its role across the global AI infrastructure ecosystem through its broad AI memory portfolio, including HBM.<\/p>\n

Read more about SK hynix\u2019s Nasdaq ADR listing on the SK hynix Newsroom (Related article<\/a>).
\n


\n