{"id":4663,"date":"2020-04-14T06:45:33","date_gmt":"2020-04-14T06:45:33","guid":{"rendered":"http:\/\/localhost:8080\/sk-hynixs-creativity-inspires-worldwide-viewers-with-sincere-advertisements\/"},"modified":"2026-06-11T11:08:21","modified_gmt":"2026-06-11T11:08:21","slug":"sk-hynixs-creativity-inspires-worldwide-viewers-with-sincere-advertisements","status":"publish","type":"post","link":"https:\/\/news.skhynix.com\/en\/sk-hynixs-creativity-inspires-worldwide-viewers-with-sincere-advertisements\/","title":{"rendered":"SK hynix\u2019s Creativity Inspires Worldwide Viewers with Sincere Advertisements"},"content":{"rendered":"

Over the last few years, SK hynix has become closer to the public through its YouTube video advertisements. The company delivered sincere \u201cstories\u201d that only SK hynix can tell, by drawing out laughter and admiration with creative ideas, touching the hearts of the audience. These efforts of SK hynix have resulted in small and large achievements at various advertisement awards in the past three years. This year, SK hynix\u2019s advertisement \u201cWorld-class Cutting-edge Semiconductors: Episodes on Icheon and Cheongju\u201d won the grand prize in the TV advertisement sector of the 27th \u201cAdvertisement of the Year\u201d organized by the Korea Advertising Society. By adding creative and unique ideas to SK hynix\u2019s brand identity (BI), \u201cTechnology Innovator for a Better World\u201d, the company has shown the great achievement through communicating with the public audience, telling them that SK hynix is manufacturing the world-class cutting-edge semiconductors.<\/p>\n

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\u25b2 (Left) Episode on \u201cLocal specialty of Icheon, Korea\u201d,
\n(Right) Episode on \u201cCheongju, a city of world-class semiconductors\u201d<\/p>\n

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What\u2019s so Special about SK hynix\u2019s Advertisements?<\/h3>\n
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SK hynix is breaking away from the strict image of traditional company advertisements, as it continues to release entertaining content full of wit and humor to convey a friendlier image. To achieve this new image, it would have been meaningless to simply adopt the existing advertising formula, such as highlighting the company\u2019s external growth through facts and figures or exposing the company logo with a celebrity. Therefore, we started to express \u201csomething special\u201d in our advertisements, which other corporate advertisements have failed to demonstrate so far.
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\u25b2 SK hynix\u2019s corporate campaign, Episode on Graduation \u2013 \u201cGoing to the Universe\u201d<\/p><\/div><\/a>

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\u25b2 SK hynix\u2019s corporate campaign, Episode on Cooperation for mutual growth \u2013 \u201cThe semiconductor that will change the world\u201d<\/p><\/div><\/a>

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\u25b2 SK hynix\u2019s corporate campaign, Episode on Exportation \u2013 \u201cSK hynix, create the universe from within\u201d<\/p><\/div><\/a>

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After much deliberation, SK hynix decided to focus on producing \u201cfun-to-watch,\u201d \u201cstory-driven\u201d videos by twisting familiar advertising formulas. It was an unprecedented and extraordinary attempt rarely seen from company advertisements. SK hynix hit a few home runs, one after another, in 2018 with its popular \u201cGraduation\u201d and \u201cExportation\u201d<\/a> advertisements which explored a fresh concept via the personification of semiconductors, and the episode on \u201cCooperation for Mutual Growth\u201d<\/a> which highlighted how the cooperation among partner companies for mutual growth fortified the semiconductor ecosystem. In 2019, SK hynix drew from its growing bag of ideas a new video series set around its Icheon and Cheongju production sites in South Korea, to carry on the success of its acclaimed online video series.<\/p>\n

Above all, the stories illustrated in these advertisements continue to draw the keen attention of the public, thanks to incredible directing that expresses the company\u2019s creativity and uniqueness perfectly. Every time a new SK hynix advertisement is released, a new record for the views of SK hynix\u2019s official Youtube channel<\/a> is set, which proves show how more and more people are eagerly awaiting the next piece of the series.<\/p>\n

Jeongho Won, Team Leader of Brand Management Team at SK hynix, said, \u201cWe can clearly see the expectations held for our advertisements through the online comments and reactions that come from various stakeholders, as well as the feedback that comes from the advertisement industry. We will continue to do our very best to deliver the company\u2019s sincere messages with creative ideas that resonate with our audiences.\u201d<\/p>\n

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Watch Episodes on Icheon and Cheongju,<\/h3>\n
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\u25b6TV Advertisement \u2013 Episode on Icheon \u2013 \u201cLocal specialty of Icheon, Korea\u201d<\/a><\/p>\n

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The Icheon episode was inspired by a novel idea stating \u201cthe semiconductor is a local specialty of Icheon,\u201d adding to other familiar Icheon specialties such as ceramics, peaches and rice. This idea was thought up after discovering that one of these specialties (ceramics) was once classed as a top-tier industrial product in the nation, so why shouldn\u2019t semiconductors be recognized as well? This imagination met with a story where a member at SK hynix strives to prove his belief with his son, creating the eye-cathing TV commercial.<\/p>\n

\u25b6TV Advertisement \u2013 Episode on Cheongju \u2013 \u201cThe world-class semiconductors in Cheongju city\u201d<\/a><\/p>\n

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The episode on Cheongju also started with a novel idea like the episode on Icheon. The advertisement displayed Cheongju\u2019s technological history, from the development of world\u2019s oldest metal type from 650 years ago to the current state-of-the-art semiconductor, while depicting the boss and the employee\u2019s current life and past life. Both episodes on Icheon and Cheongju proved to be a massive hit, each receiving over 20 million views on YouTube. This really goes to show how both videos beautifully captured a distinctive story in both entertaining and touching ways.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over the last few years, SK hynix has become closer to the public through its YouTube video advertisements. The company delivered sincere \u201cstories\u201d that only SK hynix can tell, by drawing out laughter and admiration with creative ideas, touching the hearts of the audience. These efforts of SK hynix have resulted in small and large [\u2026]<\/p>\n","protected":false},"author":23,"featured_media":4656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_migrated_source_id":4802,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[6],"tags":[1291,1290,1293,1292],"class_list":["post-4663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story","tag-commercial","tag-tvc","tag-video-advertisement","tag-youtube"],"acf":[],"_links":{"self":[{"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/posts\/4663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/comments?post=4663"}],"version-history":[{"count":3,"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/posts\/4663\/revisions"}],"predecessor-version":[{"id":8093,"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/posts\/4663\/revisions\/8093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/media\/4656"}],"wp:attachment":[{"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/media?parent=4663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/categories?post=4663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.skhynix.com\/en\/wp-json\/wp\/v2\/tags?post=4663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}