▪ Times Square roadblock campaign amplifies SK hynix’s Nasdaq ADR trading debut
▪ Brand film connects the dual meaning of “memory” with meaningful moments in everyday life
▪ Anamorphic1 3D HBM visuals highlight SK hynix’s AI memory leadership
NEW YORK, July 10, 2026 — Major digital screens across Times Square were filled with SK hynix’s brand vision as the company marked the trading debut of its American depositary receipt, or ADR,2 on Nasdaq.3
SK hynix launched a brand campaign across Times Square on July 10 to commemorate the Nasdaq trading debut of its ADR. The campaign was designed to signal the company’s entry into global capital markets and translate the ADR milestone into a powerful visual moment for global audiences.
1Anamorphic Media art: A visual technique that uses perspective-based distortion to create the illusion of three-dimensional depth and objects appearing to extend beyond the screen when viewed from a specific angle.
2American depositary receipt (ADR): A security that allows shares of a non-U.S. company to be traded in the U.S. market. In general, a company deposits its local shares with a U.S. depositary institution, which then issues securities that can be bought and sold in the U.S. market.
3Nasdaq: A leading U.S. electronic stock exchange where many global technology and growth companies are listed.
A combination of humanity’s ‘beautiful memories’ and ‘technology,’ depicted through immersive visuals.
▲SK hynix’s brand campaign celebrating its ADR trading debut appeared on digital screens in Times Square, New York.
Against the bright media screens of Times Square, the SK hynix logo appeared with the message “Now on Nasdaq,” drawing the attention of visitors in one of the world’s most recognizable public spaces.
The accompanying 30-second brand film was built around the dual meaning of “memory” — memory as semiconductor technology and memory as human recollection. Through a series of meaningful life moments framed within luminous visuals, the film intuitively shows how memory semiconductors, a core foundation of AI infrastructure, do more than just advance technology — they help preserve the meaningful memories that shape people’s lives. The campaign also served as a metaphor for the role of memory semiconductors in the AI infrastructure era. As a critical foundation of AI systems, memory technology helps enable the next leap in computing while continuing to support the creation of new experiences and meaningful moments.
▲The brand film visually expressed the dual meaning of “memory”as both a semiconductor technology and a human experience.
HBM comes to life through anamorphic 3D visuals
A key highlight of the campaign was an anamorphic 3D display in Times Square.
SK hynix’s HBM, one of the company’s flagship high-performance AI memory products, was brought to life through dynamic 3D motion graphics that appeared to extend beyond the screen. The vivid visual effect captured the attention of passersby and underscored SK hynix’s position as a leader in the global AI memory market.
▲SK hynix’s HBM was brought to life through anamorphic 3D visuals on a Times Square digital screen.
On the day of the event, the campaign ran as a roadblock-style4 media takeover across more than 40 major digital screens in Times Square for approximately one hour, from 9:30 a.m. to 10:30 a.m. Starting with this campaign, SK hynix will continue to showcase its Nasdaq ADR trading debut and AI memory vision for four days, from July 10 to July 13, across key displays including One Times Square, Nasdaq MarketSite, the Midtown Financial screen, and more billboards.
4Roadblock: An advertising method in which multiple media placements in a defined area are secured at the same time to maximize visibility and create a concentrated brand presence.
Nasdaq opening bell marks ADR trading debut
On the same day, SK hynix also participated in the Nasdaq opening bell ceremony at Nasdaq MarketSite in New York to commemorate the trading debut of its ADR. Both SK hynix executives and Nasdaq officials attended the ceremony.
▲SK hynix participated in the Nasdaq opening bell ceremony to commemorate the trading debut of its ADR. © Nasdaq, Inc. 2026
“This Times Square campaign introduced SK hynix’s Nasdaq ADR trading debut to global markets while intuitively showing the future that memory, a core technology of the AI era, can help create,” SK hynix said. “Building on our differentiated AI memory technologies, we will continue working closely with global customers, investors, and industry partners to pave the way for new possibilities for AI infrastructure.”
As demand for AI semiconductors and data centers accelerates, SK hynix is expanding its role across the global AI infrastructure ecosystem through its broad AI memory portfolio, including HBM.
Read more about SK hynix’s Nasdaq ADR listing on the SK hynix Newsroom (Related article).
