Galileo. Picasso. The Wright Brothers. Throughout history, innovation in everything from astronomy and art to technology, engineering and beyond has been brought about by rulebreakers. At a time when the semiconductor industry is facing challenges to continue technological advancements, it is more important than ever to break from the status quo and take a different approach. By breaking the rules and pushing technological boundaries, SK hynix is able to develop groundbreaking memory solutions which help create unforgettable experiences for people around the world. Find out more about why SK hynix breaks the rules in the first of a series of brand videos below.