SK hynix’s global LinkedIn marketing campaign “From Circuits to Connection” won the Technology: Hardware category at the SABRE Awards Asia-Pacific 2025 held in Singapore.
SK hynix won the Technology: Hardware category at the SABRE Awards Asia-Pacific 2025
The SABRE (Superior Achievement in Branding, Reputation & Engagement) Awards is the world’s largest PR awards program. Organized annually by the PR and marketing publication PRovoke Media, the Sabre Awards recognize PR campaigns that have achieved outstanding results in three areas: branding, reputation, and engagement. The awards are first presented in major regions, including North America, Europe, Asia-Pacific, and Africa, with the winners eligible for the global awards. SK hynix is the latest leading tech company to receive the award in the Technology: Hardware category for the Asia-Pacific region. In 2023 and 2024, HP won the award for the region, while NVIDIA claimed the prize in 2022.
PRovoke Media will select the top 40 campaigns from the regional winners as global finalists, and the global winners will be announced at the Global SABRE Awards 2025 held on November 3 at RPM Events in Chicago. SK hynix’s winning campaign at the Asia-Pacific awards is under consideration for inclusion among the global finalists ahead of the official announcement at the awards ceremony.
LinkedIn is a social media platform widely used by companies around the world for business purposes. In South Korea, it has also recently been used, especially among B2B companies, to share key corporate news with international business partners and industry stakeholders and to enhance brand value.
SK hynix has recognized the influence of LinkedIn and has actively leveraged the platform for global communications. Since 2024, the MarCom team in charge of operating the company’s LinkedIn channel has carried out a campaign under the concept “From Circuits to Connection.” The campaign highlights SK hynix’s expertise and leadership as a global leading semiconductor company, while also effectively conveying the value of its AI and semiconductor solutions along with its core business directions.
For its campaign, SK hynix went beyond simply sharing business updates or announcing product specifications and instead focused on storytelling-based content. This approach strengthened trust with key stakeholders including customers, partners, and investors while also enhancing brand awareness.
Following a rigorous and objective campaign evaluation process, SK hynix’s selection as a winner reaffirms its world-class global communication capabilities. This award is expected to inspire employees with renewed pride and further strengthen the company’s leadership in marketing communications, building on its established brand value.
As SK hynix’s worldwide presence expands, the company has successfully leveraged its campaign submission to reinforce its branding and marketing efforts. Receiving this prestigious award highlights SK hynix’s exceptional global communication capabilities and growing brand value. Building on this recognition, the company is committed to further advancing its communication strategy to drive ongoing success.
Follow our LinkedIn pages to explore the latest updates, insights, and stories from SK hynix around the world:
- SK hynix Company Page: https://www.linkedin.com/company/sk-hynix/
- SK hynix News & Stories: https://www.linkedin.com/company/skhynix-news-and-stories/
- SK hynix America: https://www.linkedin.com/company/skhynix-america-inc/
