A Look Ahead at 2020: SK hynix Explains What’s Coming Down the Pipeline

By January 29, 2020 No Comments

SK hynix is no stranger to keeping up with fast-changing technology. In fact, we’re quite comfortable with it. We are living in a very dynamic world right now where things change rapidly, but as we’ve been in the industry for 37 years, we’ve learned how to adjust quickly to meet the needs of our customers and embrace emerging technology and industry standards.

However, it is an ability that we have crafted over the years. A huge requirement for our business is to define products for future needs and future applications. This challenge often requires us to look three to five, even to ten years into the future.

We pride ourselves on our commitment to deliver best-in-class products and be good partners to all. It is a good challenge as we are able to go out and talk to many experts including industry leaders and partners, to understand how we can bring the next level of innovation to our products and the technology overall.

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SK hynix finished out the decade on a high note with several key milestones and industry’s firsts, including the development of the world’s fastest high bandwidth memory, HBM2E, and 1Znm 16Gb (Gigabits) DDR4 DRAM, as well as the launch of its Gold S31 consumer SSD and the world’s first 128-Layer 1Tb (Terabit) TLC NAND. We have a very diverse set of customers from both mobile and enterprise sectors and have seen positive growth on both our DRAM and NAND segments.

In addition, we will strive to achieve greater growth with market improvement by focusing on expanding our high-value added products that boast high density, low power consumption, and high-speed characteristics based on next-generation process technologies, in order to respond quickly to changes in demand for each application.

As we look ahead into the new decade, we are confident that the industry will keep growing exponentially as it looks to bring the next generations of technology. As we highlighted during our recent exhibition at CES 2020, industries such as artificial intelligence, AR/VR, autonomous vehicles, big data, IoT and 5G are expected to lead the future. From 2020 and beyond, there are going to be many new applications being rolled out in these industries, and they will all require more memory, higher performance, higher capacity and of course a lower latency.

The industry is forecasting increasing demand for 5G smartphones and we expect to see more growth in 2020. 5G will evolve rapidly and will drive new memory growth for a significant period of time. SK hynix will aim to deliver solid and sustainable growth in the face of structural changes in the demand environment while minimizing the volatility of the business.

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One of SK hynix’s biggest strengths is that we own core technologies for DRAM and NAND Flash. This allows us to provide very competitive solutions for both products and serve a diverse set of customers across different industries. For these reasons, SK hynix is well positioned to continue its upward momentum for all the new technologies and trends coming down the pipeline.