Press Release

hynix Semiconductor Introduces New Corporate Identity

By April 9, 2001 December 9th, 2019 No Comments
– The new CI is expressed curved lines (see enclosed artwork), implying a friendly image based on humanism, but with a technology expertise.

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Seoul, Korea, April 9, 2001

hynix Semiconductor Inc.(hynix, today launched its new corporate identity (CI) following its decision to change its name from Hyundai Electronics to hynix at the annual general meeting held last month. The name change and fresh corporate identity are a further signal that the company is on track with the restructuring program announced by its Chairman and CEO, Dr Chong Sup Park in January to disaffiliate from the Hyundai group and reposition itself as one of the world’s independent leading semiconductor manufacturers. The new CI is expressed curved lines (see enclosed artwork), implying a friendly image based on humanism, but with a technology expertise. The uniformed pattern of the letters provides a dynamic touch, suggesting growth and understated achievement. The vibrant orange color is intended to give an image of a warm, but young and fresh orientation towards customer relationships. “The new company name and CI will be catalysts for the hynix Semiconductor to project the image of a modern, youthful leading player in the global semiconductor market,” said Mr Chan Jong Park, Director of Corporate Communication, hynix Semiconductor Inc. “We are excited to introduce them and hope they encounter ready acceptance from our clients and staff.” About hynix Semiconductor Inc. hynix Semiconductor Inc.(hynix) of Ichon, Korea, is an industry leader in the development, sales, marketing and distribution of high-quality semiconductors (including DRAM, SRAM, Flash memory and system IC devices), telecommunications and liquid crystal displays. The Semiconductor Group of hynix is the world’s largest DRAM supplier with 11 semiconductor manufacturing facilities worldwide, and production capacity of over 300,000 wafer starts per month. In addition, hynix is expanding its system IC business unit with leading technology and added deep-submicron foundry services to strategically broaden its overall semiconductor presence and achieve its goal of leading the global semiconductor market. Based in Korea, hynix maintains development, manufacturing, sales and marketing facilities strategically located worldwide. More information on hynix Semiconductor Inc. and its products is available from the company’s web site at ### “These materials are not an offer for sale of the Securities in the United States. The Securities may not be sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. hynix Semiconductor Inc. does not intend to register any portion of the offering in the United States or to conduct a public offering of Securities in the United States.”