Kwak Noh-Jung, President and CEO of SK hynix, visited CES 2026 (Consumer Electronics Show 2026) in Las Vegas from January 5–8 (local time) to witness the global trends in AI first-hand and meet with key customers to discuss technical innovations to be made with AI memory.
Sharing business vision with key customers – strengthening technology-based global partnerships
CEO Kwak Noh-Jung moved actively on the ground at CES 2026, dedicating much time to strengthening strategic partnerships with global big techs that are leading the AI infrastructure industry. Kwak closely inspected the next-generation platform architectures and future business visions of key companies set to lead the way in the AI era and during meetings with key customers, explored potential collaboration for SK hynix technology to proactively lead their architecture.
On January 5th, Kwak first attended a special address by NVIDIA CEO Jensen Huang at the Fontainebleau Las Vegas in the morning to understand the company’s new AI business vision and gain technical insight. In the afternoon, Kwak attended AMD CEO Lisa Su’s keynote at the Venetian Hotel to personally witness the unveiling of new AI accelerators and system structures. Following the keynote, he met with key executives overseeing AI infrastructure, sales, and global marketing to discuss the role SK hynix solutions will play in future customer platforms, and reviewed differentiation strategies in terms of performance, power, and efficiency.
CEO Kwak also met with approximately 25 key customers and partners to explore potential collaboration centered on core AI memory solutions such as HBM. His vision is to expand partnerships across the entire AI ecosystem and create synergy throughout the supply chain.
Spotlight on Next-Gen AI Memory Solutions – Reaffirming Status as the Undisputed AI Memory Leader
The next day, on January 6th, Kwak visited the SK hynix customer showroom at the Venetian Expo to inspect the exhibition progress and offer encouragement to the team who had worked tirelessly to prepare for a successful CES exhibition. He examined each exhibition structure as well as the portfolio and the future technical direction of memory solutions, the core of the next-generation AI infrastructure. He emphasized the significance of this exhibition as the first venue of the year to meet global customers and shared words of support and guidance with the onsite staff.
The SK hynix exhibition this year was prepared under the theme “Innovative AI, Sustainable tomorrow”. Visitors were able to see next-generation HBM products, a 16-layer HBM4 with 48 GB, as well as HBM3E, SOCAMM2, and LPDDR6 which are AI memory solutions optimized for skyrocketing computing demands and increasingly sophisticated workloads. Notably, the “AI System Demo Zone” visualized the structure of a Custom HBM (cHBM), making it easy for visitors to understand the company’s next-generation memory technology.
CEO Kwak Noh-Jung (far left) tours the SK hynix exhibition booth at CES 2026.
Global AI computing demand has surged 100-fold over the past three years and is projected to grow another 100-fold over the next five years. Amidst this shift, AI memory is emerging as the critical element that determines chip and system performance, leading to a rapid increase in customer demand for technical innovations in bandwidth, capacity, and power efficiency.
At the CES, CEO Kwak experienced these shifts in the market firsthand and navigated busily throughout the site to identify solutions. He also meticulously focused on every detail of the exhibition, dedicating significant effort to promoting the company’s AI solutions and technical prowess. Notably, with the insights and feedback gained through the series of meetings with customers and partners at CES, the company is expected to remain ahead of the curve in future technical competition.
CEO Kwak Noh-Jung tours CES 2026 to assess emerging technologies and market trends
In his New Year’s address, Kwak stated, “To leap forward as a true ‘Full Stack AI Memory Creator,’ we will not remain confined to existing frameworks but will present and implement the values our customers need most in creative ways.” On the ground at this year’s CES, Kwak continued to expand the company’s influence within the AI ecosystem and reaffirmed commitment to solidifying global technical leadership and partnerships based on the already established leading position of SK hynix.
SK hynix is in fact firmly establishing itself as the market leader in the AI memory market with HBM at the center. According to Counterpoint Research, SK hynix ranked first with a 62% share of HBM shipments as of Q2 2025 and maintained a dominant position with 57% of revenue as of Q3. Goldman Sachs further analyzed that “SK hynix will maintain its dominant position in HBM3E and HBM4 until at least 2026, sustaining a total HBM market share of over 50%.”
