SK hynix Declared its Taking off for ‘World’s Best Semiconductor Company’

– Introduces a new name ‘SK hynix’ & Corporate Identity

Seoul, March 26, 2012

As hynix became a new member of SK group, it changed its name to SK hynix (‘the company’, www.skhynix.com) and held its inauguration ceremony on March 26th, 2012. At the ceremony, SK hynix declared to take off for ‘the World’s Best Semiconductor Company’.

With this, SK group has acquired another future growth engine on top of its core business of energy and telecommunications. The group is also able to accelerate its global business management and in turn, the maximized synergy will eventually lead the new paradigm of the ICT industry by combining competence in telecommunications and semiconductors.

By creating a great synergy with SK group, SK hynix will be able to expand its business scope beyond a memory semiconductor provider and aim for the global leader in the semiconductor industry. SK hynix plans to further strengthen its mobile business such as mobile DRAM, NAND Flash and CMOS Image Sensor following the new IT trend in view of the application shift from PC-based to the mobile-centered. Also, the company will enhance its leading position in China, the world’s largest semiconductor market with the SK group’s strategy of ‘China Insider’. In addition, SK hynix will focus on System IC business and secure competent human resources for the long-term growth.

The company also introduced a brand new Corporate Identity which is a combination of ‘Wings of Happiness’ of SK group and the existing corporate name ‘hynix’ which has been well recognized worldwide.

SK hynix was founded in 1983 with the name of ‘Hyundai Electronics Industries Co., Ltd.’ and it merged LG Semiconductor in 1999. In 2001, it changed the name to ‘hynix semiconductor Inc.’ and ever since it has well recognized as a leading memory solution provider and now is the world’s second largest memory chip manufacturer with its world’s best level of technology and competitiveness.

About SK hynix Inc.

SK hynix Inc., Korea, is the world’s top tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”), Flash memory chips (“NAND Flash”) and CMOS Image Sensors (“CIS”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Stock Exchange, and the Global Depository shares are listed on the Luxemburg Stock Exchange. Further information about SK hynix is available at www.skhynix.com.