Top leaders of SK hynix held a town hall meeting for the members of SK hynix America at the San Jose campus on April 18.
The meeting hosted by the Vice Chairman and Co-Chief Executive Officer Park Jung-ho and the President and Chief Marketing Officer Kevin (Jongwon) Noh was attended by more than 200 employees following recent reopening of the U.S. subsidiary office. Over food and beverages provided outdoor at the campus, the employees were pleased with a rare opportunity to mingle with the top leaders, looking back on the past achievements and hear directly from the leaders on where the company is headed for next.
Also commemorating the 10th anniversary of SK hynix’s inclusion into the broader SK Group and a successful launch of Solidigm following acquisition of Intel’s NAND and SSD business, Park shared his views on the performance and vision of the U.S. operations for the years ahead and awarded teams and individuals with outstanding performance.
The meeting came at a critical time when SK hynix America is preparing for a new chapter in business following a rapid growth in the past decade. With SK hynix planning to expand its presence in the U.S. as part of its Inside America strategy, SK hynix America is expected to serve as the hub for the U.S. operations. By gaining a foothold with potential partners in the local market, the company hopes to gain an edge on industry trends, establish a technology exchange network, and cooperate with U.S. higher-education institutions.
“We’re celebrating our 10-year anniversary, but this is just the beginning. SK hynix America has taken on a meaningful role, especially in the realm of IT innovation,” Vice Chairman Park said. “We shouldn’t limit our role to a hardware (memory chip) provider. We should be proud that we’re providing freedom to software.”
Making Its Presence Felt
SK hynix America was launched in 2012 following rebranding of the U.S. operations of Hyundai Electronics, which started in 1983.
While much of the U.S. business centered around product and component sales and distribution in the past, the company has been solidifying its position in the high-performance memory market more recently by shifting focus to include computer servers and HBM.
SK hynix America has also achieved a quality growth over the past 10 years by diversifying its customer base to include a wide range of top-tier global technology companies. With its leadership in value-added products like HBM expected to grow further, SK hynix America will be given full support from the top management to act like an independent entity instead of being a simple sales arm of the headquarters, Park said.
